Chăn Hênh

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ProjectChăn Hênh

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About the project:

Chăn Hênh is a social impact project born from a meaningful partnership with Thăng Creative — an NGO-focused media company with a genuine mission. Together, we built a knowledge platform to help ethnic minority communities in the remote mountainous regions of northern Vietnam access practical, reliable guidance on livestock and poultry farming — knowledge that could meaningfully improve their daily lives and livelihoods.

Objectives:

Build a knowledge platform that gives ethnic minority communities in northern Vietnam access to trustworthy, practical guidance on raising livestock and poultry — in a form they can actually use
Design an experience that works for users who have had very limited exposure to technology, without stripping away the depth of information they genuinely need
Create something that felt locally rooted and made-for-them — not a generic app transplanted from somewhere else, but a product built with this specific community in mind from the very beginning

Our approach:

This project pushed us to rethink design from the ground up. The usual approaches — complex navigation, dense information hierarchies, icon-heavy interfaces — don't work for users who may be picking up a smartphone for the very first time. Every convention had to be re-examined
We worked closely with Thăng Creative, who knew these communities deeply, to make sure the content, language, and visual language resonated with real people on the ground rather than a hypothetical user we'd imagined in a city meeting room
Accessibility and simplicity were the north stars at every decision point. If a feature added complexity without a very compelling reason, it didn't make the cut

Results:

A platform that brought practical farming knowledge to communities that previously had very little access to it — delivered in a way they could genuinely understand and use
One of our most humbling design challenges: building for users whose lived context is completely different from our own, and getting it right
A project that reminded us why building with intention and empathy matters more than building with features